Overview and list of Gigya integration modules for Email Marketing Service Providers (ESP).
Gigya’s integration with Email Marketing Service Providers (ESP) enables use of up-to-date Gigya information with your preferred ESP. This provides access to permission-based social and other profile info for accurate targeting of users by campaign managers. Gigya can both pass and receive subscribe and unsubscribe information from users who opt out of marketing in their social account or who press unsubscribe links in marketing communications. In an integration between an ESP and Gigya, Gigya is your repository of identities, that provides you with a unified view of each customer, while the ESP is the place for managing and scheduling your email campaigns.
Gigya offers two options for integrating with an ESP:
The following guides assume that the integration is based on IdentitySync. In this case, the guides focus on the steps you are required to perform on each ESP to enable the integration. For support in this process, please contact your Gigya .
ESP integration is a premium service and can only be activated if your site package includes Gigya's Identity Access and Storage or Registration-as-a-Service. Please contact your Gigya or contact us by filling in a support form on our site.
Currently we support the following ESPs: