Gigya’s integration with Email Marketing Service Providers (ESP) enables use of up-to-date Gigya information with your preferred ESP. This provides access to permission-based social and other profile info for accurate targeting of users by campaign managers.ESP integration requires no implementation other than opening and configuring an account with your chosen ESP. To handle Gigya's side of the implementation, Gigya can both pass and receive subscribe and unsubscribe information from users who opt out of marketing in their social account or who press unsubscribe links in marketing communications. In an integration between an ESP and Gigya, Gigya is your repository of identities, that provides you with a unified view of each customer, while the ESP is the place for managing and scheduling your email campaigns.
Gigya offers two options for integrating with an ESP:
The following guides assume that the integration is based on IdentitySync. In this case, the guides focus on the steps you are required to perform on each ESP to enable the integration. For support in this process, please contact your Gigya
Gigya can both pass and receive subscribe and unsubscribe information from users who opt out of marketing in their social account or who press unsubscribe links in marketing communications.
ESP integration is a premium service and can only be activated if your site package includes Gigya's Identity Access and Storage or Registration-as-a-Service Customer Identity. Please contact your Gigya
Currently we support the following ESPs:
The integration process:
- Provide your ESP account details to your Gigya Customer Service Manager
- Gigya sets up the integration on the back-end and does an initial sync to migrate users into your ESP
- Log into your ESP and see the updated attributes, as shown in the case study below
After activating the ESP integration, Gigya provides the ESP with the following daily updates:
- Delta of users that subscribed to receiving email promotion
- Relevant updates to users’ details
- List of users that have chosen to unsubscribe
Please note that Gigya only transfers users' data to the ESP. Managing users and adding them to campaigns is still handled on the ESP side.