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The integration between Gigya and Campaign Monitor is based on IdentitySync. The integration syncs Gigya accounts and subscription data with Campaign Monitor's subscription database and supports both outbound and inbound flows.  

Supported Flows

Outbound flows sync account details and subscription status. They support syncing simple fields, custom fields (Gigya data fields), partial arrays (e.g. likes, favorites, education), and Loyalty info. Supported flows include: