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Gigya’s Customer Insights (CI) and Customer Insights Plus are user statistics tools that takes advantage of all the social data gathered by your site and stored at Gigya in order to generate useful analytics into your users' demographics, interests, social behavior, influence and revenue-generating activity. CI has a user-friendly, intuitive interface, designed to allow quick and easy cross segmentation of users by each of the available analytical categories without sacrificing flexibility.

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Gigya Academy Videos Link
Gigya Academy Videos Link

To watch a video about Customer Insights, Gigya Academy members can use this link.


Customer Insights vs. Customer Insights Plus


  • Hovering over an audience segment shows the number of users who formed it.
  • Clicking images of Facebook Likes or Favorites will open the relevant Facebook page.
  • Clicking user profile images opens them in Identity Access-Old.
  • For more data pane options, see Data Pane Settings.