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Signals and Game Mechanics Data

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If you have purchased Gigya's Signals or Game Mechanics packages, you can transfer data from Gigya to ExactTarget the same way that you transfer other types of data as described in the main ExactTarget page.

For details please refer to the sections below.

Transferring Signal Data

Gigya Signals package lets you measure activity on your website by counting different user interactions such as number of likes, number of times a particular item was purchased and more. You can define as many counters as you wish.

If you have activated Gigya Signals package, you can transfer all of your Signals data into ExactTarget to identify user activity and fine-tune your marketing strategy.

The procedure to transfer Signal data uses Data Extensions in the same way that other data is transferred:

  • Create a Data Extension. Note that since any user may have several Signals associated with him, the primary key should be a dedicated "key" field and not the GID.
  • Define an Import Activity.
  • Coordinate details with your Gigya Implementation Consultant and test the data transfer.

For more details, please refer to the main ExactTarget Configuration page.

Following successful transfer of Signals data to your Signals Data Extension, your data could look something like this:

 

In the above example, you could fine tune your marketing campaign to target users who actively shared content according the count in the last column.

Transferring Game Mechanics Data

You may use the same mechanism to transfer Game Mechanics Data from Gigya to your ExactTarget account:

  • Create a Data Extension. Note that since any user may have several records associated with him, the primary key should be a dedicated "key" field and not the GID.
  • Define an Import Activity.
  • Coordinate details with your Gigya Implementation Consultant and test the data transfer.

Data that is transferred from Gigya can be found in Gigya's Documentation.

In order to receive all data available, you need to define your Data Extension according to the table below. If you only need partial data, you may omit fields that you don't need.

  • Name: GigyaGM
  • External Key: GigyaGM

 

We strongly recommend giving the External Key the same value as the Name field since this value is used by your Gigya Implementation Consultant when configuring the transfer on Gigya's side.

 

  • Fields:
NameData TypeLengthPrimary KeyNullableDefault Value
GIDText50Yes  
challengeIDNumber  Yes 
levelText100 Yes 
isNewLevelBoolean  Yes 
pointsTotalNumber  Yes 
points7DaysNumber254 Yes 
rankNumber  Yes 
rank7DaysNumber  Yes 
badgeURLText100 Yes 
levelTitleText100 Yes                                
levelDescriptionText100 Yes 
challengeTitleText100 Yes 
challengeDescriptionText100 Yes 
pointsCurrentNumber    
pointsTotalNumber    
requiredAchievementText100 Yes 
achievementsToNextLevelNumber    
nextLevelTitleText100 Yes 
nextLevelDescriptionText100 Yes 
nextLevelLockedBadgeURLText100 Yes 
nextLevelActionURLText100 Yes 

For more details, please refer to the main  ExactTarget Configuration page.