Customer Insights

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Description

You can locate these reports in the Reports tab of the Gigya Console.

 

Gigya’s Customer Insights (CI) and Customer Insights Plus are user statistics tools that takes advantage of all the social data gathered by your site and stored at Gigya in order to generate useful analytics into your users' demographics, interests, social behavior, influence and revenue-generating activity. CI has a user-friendly, intuitive interface, designed to allow quick and easy cross segmentation of users by each of the available analytical categories without sacrificing flexibility.

Watch an Instructional Video

If you have a Gigya Academy membership, you can watch instructional videos about this and other Gigya products. To access Gigya Academy content, you should first make sure you are logged into the Gigya Console

Gigya Academy is a premium product that requires separate activation. If it is not part of your site package, please contact your Account Manager or contact us by filling in a support form on our site. You can also access the support page by clicking "Support" on the upper menu of Gigya's site.

To watch a video about Customer Insights, Gigya Academy members can use this link.

 

Customer Insights vs. Customer Insights Plus

Both Customer Insights and Customer Insights Plus enable you to analyze your users' demographic data.

In addition, Customer Insights Plus offers:

  • Data about user interests, influence levels, social activity and activities related to revenue and purchases.
  • Customizable filtering tools that allow you to segment and cross-segment your users to find the most useful pieces of information for your business.
  • Advanced options, such as the ability to download any audience segment to a file and to export the current segment to Identity Access.

 

Note: While Customer Insights is available to all users of Registration-as-a-Service, Customer Insights Plus is a premium service that requires activation. If it is not part of your site package please contact your Gigya Account Manager or fill in a support form on our site.

 

Customer Insights Features



To access the tool , select the Customer Insights  tab in Gigya's website (make sure you are logged in). 

 

The Customer Insights/Customer Insights Plus page includes several tabs, each divided into separate data panes that describe a certain aspect of your audience. For example, the gender data pane shows a pie chart of the audience by gender. 

Some notes on using the data panes:

  • Hovering over an audience segment shows the number of users who formed it.
  • Clicking images of Facebook Likes or Favorites will open the relevant Facebook page.
  • Clicking user profile images opens them in Identity Access.
  • For more data pane options, see Data Pane Settings.

 

Available Tabs

 

Demographics

The panes in the Demographics tab display audience percentages based on information taken from all the social networks to which your site's users belong

  • Gender - Audience broken down by gender.
  • Age - Shows the average age and the age distribution of audience members.
  • Relationship Status - A breakdown of the audience by marital status. 
  • Education - Shows the highest educational attainment of audience members.
  • Location - Based on the user's last login location, shows the ten countries (or US states depending on the Mode setting) with the most audience members and their audience percentages. Data pane settings can be used to narrow selection by continent or to restrict to the USA.
  • Top Schools - The ten most widely listed university alma mater and their audience percentages.  
  • Top Job Titles - The ten most common job titles reported by audience members. 

 

Customer Insights Plus Features

Filters

By default, the audience (user segment) being analyzed in a report consists of all users, but Customer Insights Plus allows you to generate filters in order to view data for more specific audiences.

  • To add a filter, you can click the "Set Filters" button (see image) or use one of the Quick Filters in the right side bar.
  • The "Set Filters"box displays the current active filters. Clicking on a filter opens it for editing.
  • "Audience" shows the number of users who match the filter.
  • Once a filter is set, you can view individual users who match the filter by clicking 'open in Identity Access' inside the 'options' menu. 

For a full description of the filter features, see Filters .

 

Available Tabs

In addition to the Demographics tab available in Customer Insights, Customer Insights Plus enables you to analyze the users' interests, social activity and more through the following tabs.

Highlights

The Highlights tab includes a selection of data panes from various other tabs, providing a quick impression of your users.

  • Gender - Audience broken down by gender.
  • Age - Shows the average age and the age distribution of audience members.
  • Top Likes - The audience's 16 most liked pages, shown with profile images. 
  • Profiles - User names and pictures that can be clicked to open the user's profile in Identity Access.

Interests

Interests provides an overview of your audience's tastes based on Facebook's like data. All i nterest data panes show audience percentiles .  Images can be clicked to open the relevant Facebook pages.

  • Top Like Categories - The audience's 6 most common categories to which liked pages belong.
  • Top Likes - The audience's 12 most liked pages (per page), shown with profile images.
  • Favorite Movies - The audience's 6 most liked movies (per page).
  • Favorite Music - The audience's 6 most liked bands/musicians (per page).
  • Favorite TV Shows - The audience's 6 most liked TV shows (per page).

  • Favorite Books - The audience's 6 most liked books (per page).

Social Activity

Social Activity measures the extent of user social interaction across the social networks to which your users belong. This feature relies on Gigya Signals , which requires activation. 

Each data pane shows the average count per audience member and a horizontal bar chart with audience percentiles. Use the period drop-down list to set the time range for which activities are displayed. 

 

  • Shares - Shows the number of shares per user, based on counts of the Share plugin, APIs or user actions.
  • Comments - Shows the number of comments per user, based on counts of the Comments plug-in and Comment APIs.
  • Ratings - Shows the number of ratings and reviews per user, based on counts of the Ratings & Review plug-in.
  • Reactions - Shows the number of reactions per user, based on counts of the Reactions plugin.
  • GM Level-Ups - Shows the number of users who reached a new level in sites implementing Gigya's Loyalty - Gamification and User Behavior. Gamification awards users points for performing social-actions within the site and a level-up occurs when a user meets a challenge and moves forward to a new level.  

Revenue Activity

Revenue Activity measures the extent to which site users engage in income-generating activity. This feature relies on Gigya Signals , which requires activation. Revenue activity measurement requires implementation of counters during activity at your site and is the only CI tab requiring user implementation. 

Each data pane shows horizontal bar charts with audience percentiles and an average per user. Use the period drop-down list to set the time range for which activities are counted.
 

  • Top Content - Shows which of your site's pages were most frequented by users. 
  • Purchases - Shows the average number of purchases and a breakdown of purchase frequency per user for users who made a purchase.
  • Purchase Amount - Shows the average purchase amount and a breakdown of purchase amount per user for users who made a purchase. Currency is according to the default currency for your site.
  • Ad-Clicks -  Shows the average number of clicks and breakdown of clicks per user for users who clicked on ads. 

Influence

Influence measures the prominence of the users in your selected audience.    This feature relies on Gigya Signals , which requires activation. Data is taken from all social networks which support the relevant activities.

Each data pane shows the average count per audience member and a horizontal bar chart with audience percentiles. Use the  period  drop-down list to set the time range for which Clickbacks and Comment votes are counted.

  • iRank - Influencer rank. A higher iRank indicates greater influence. iRank calculations relate to activity over the past several months.
  • Followers Count - The number of followers per user.
  • Referral Clicks - The number of times a link shared by the user was clicked.  
  • Up-votes Received- The number of thumbs up (up-votes) given to the user's comments by other users.