Lytics

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Overview

Lytics is a Customer Data Platform which helps automate personalized marketing experiences. Lytics enables importing user identities from multiple sources, matching the relevant IDs and creating rich user profiles which include detailed data on customer identity, preferences and engagement. 

Connecting Gigya and Lytics helps you create data-driven marketing campaigns by combining real-time customer engagement with existing social and login based identity data. The connection is available both outbound and inbound, allowing you to export users from your Gigya database into Lytics, enrich their profiles with the data available there, and import the enriched profiles back into Gigya. 

Prerequisites

  • The integration requires Gigya's RaaS. 
  • You have set up your Lytics account

Implementation

The implementation requires a one-time setup performed in the Lytics dashboard. 

Importing Users from Gigya to Lytics

  1. In your Lytics dashboard, open Integrations, and select Gigya from the list of available integrations. 
     
  2. Select Import Users, then Add Accounts
  3. In the Authorize window, select the Datacenter. 
  4. Enter the following information from your Gigya account: API key, User Key and Secret Key, and click Authorize
     
  5. By default, standard fields are included in the import. To add custom fields, select those fields under Extended Data Fields. To map custom fields to existing Lytics profiles, contact Lytics customer success. 
  6. Click Start Import.

These are the standard fields which are synced to Lytics by default: 

UID
Login provider
Registered
IRank
Last Login timestamp
Last Updated timestamp
Created timestamp
First
Last
Address
Email
City
Favorites Interface
Gender
Username
Birth Month
Birth Day
Birth year
Provider
Provider UID
Nickname

You can view the imported data in the Data tab.

The import task will run once an hour, providing the Continuously run this import option is checked under Advanced Options.  

Exporting Users from Lytics to Gigya

  1. In your Lytics dashboard, open Integrations, and select Gigya from the list of available integrations. 
  2. Select Export Users.
  3. Under Audience, you can choose to export all users, or any of the audience segmentations available on the list. 
  4. Click Start Export.

By default, users are exported from Gigya to Lytics every 24 hours, at the time the first export was run. To change these settings, open the Advanced Options section of the Export Users tab.

Lytics profiles in Gigya

After completing the import and export back to Gigya, you may see Lytics fields in your Gigya dashboard: 

 

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