CrowdRiff helps brands extract the hidden value of their social audience by leveraging current opt-in data with historical and ongoing social behavior tracking to create deeper, more complete user profiles. Specializing in audience segmentation, insights and acquisition, CrowdRiff helps brands develop more effective social strategies and connect with their audiences in a more meaningful way.
By integrating with Gigya, CrowdRiff can use Gigya's extensive database as a springboard to create brand-specific metrics and tracking algorithms. By providing the affinities and characteristics of a brand’s current user base, Gigya’s permission-based consumer data helps CrowdRiff develop cross-channel tracking and social listening strategies that speak directly to a brand’s unique audience.
The integration between your Gigya and CrowdRiff accounts is completely handled behind the scenes between Gigya and CrowdRiff. For more details and to set up the integration , please contact your Gigya Implementation Consultant.