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3rd-party Analytics Integration

Last modified 08:47, 28 Apr 2015
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If you are already tracking your website’s traffic with a 3rd-party analytics platform such as Google Analytics, Adobe Analytics (formerly Omniture SiteCatalyst or Genesis), Webtrends, KissMetrics or others, this guide will show you how to easily include additional data from Gigya's social events. This will give you the ability to analyze the usage of Social Login and other social activities, such as sharing and commenting, on your site. More importantly, you will be able to see how those social actions are impacting the Key Performance Indicators (KPIs) you are already tracking (e.g. are socially logged-in users more likely to purchase than non-social users?). Tying Gigya into your 3rd-party analytics will also give you the granularity of social interaction reporting down to the individual URL (i.e. piece of content or product level), so you can see all-time and historical comparison views of top shared content, for example.

Gigya offers a plug&play analytics integration solution for Google Analytics, as well as for Adobe Analytics. We do not currently support Universal Analytics.

In addition, Gigya offers a simple code integration for any 3rd-party analytics platform. Read more in Tracking Social Events which includes comprehensive code examples.

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