Reports & Analytics

Last modified 16:15, 23 Mar 2015

Overview

Gigya’s cross-platform analytics deliver interaction and traffic data, including details by platform and sharing type. Graphic reports are available in the Gigya website under the Reports tab (you must be logged in to access this page). See Available Reports for descriptions of the various reports and how to use them. Most reports can be filtered by site, time range and context ID: see the Filtering Reports by Context section for more information.

Other information and tools are also available:

  • Under the Reports tab, you can also access the Identity Query Tool - an intuitive, dynamic tool for searching and retrieving users' profile data, which enables you to create search queries using simple dropdown menus, with no database knowledge required.
  • In addition to the graphic reports, Gigya provides REST API methods for retrieving report data in CSV format: refer to the Reports API reference for more information. RaaS users should see note below.
  • If you are using a third-party analytics tool in your site, such as Google Analytics or Adobe Analytics, refer to the Analytics Integration guide to learn how to add Gigya's social data to third-party reports. For regular deliveries of new and changed account data, see Data Extract

 

Notes:
  • Report data is cached and refreshed every 30 minutes.
  • RaaS users exporting report data: If you enabled RaaS after users have already registered on your site, exported data will be affected in that it will only include users which either 1.) registered after RaaS was enabled or 2.) have logged into your site again after RaaS was enabled. In this case, to export all users, use the REST API socialize.exportUsers method with includePendingUsers='true'.

 

reports_main.png

 

Filtering Reports by Context

Most of the reports can be filtered by date and Context ID using the dropdown selections at the top of the page.

The "Context ID" combo box lets you filter the report data by site/application context:

 

reports_cid.gif

 

For complex websites, the Context ID dropdown list may not display all relevant choices. The size limits for the dropdown list are:

  • Context ID (all reports) - 100 entries
  • Stream ID (for Chat) - 50 entries
  • Category ID (for Comments) - 50 entries
  • Bar ID (for Reactions) - 50 entries
  • Button ID (for Reactions) - 50 entries
  • Challenge ID (for Gamification) - 50 entries

The entries in the list are sorted in descending order by the number of event in each ID (except for Challenge IDs). IDs with equal number of events are sorted alphabetically by name.

 

Defining Context ID (cid)

You can define a context ID for different pages or widgets in your site/application by using the cid parameter.

The cid parameter is a string of maximum 100 characters length. This string is used to associate categories with transactions to which a parameter is passed, for use in generating reports. You should not use more than 100 different CID strings.

The cid may be defined per page/widget, by defining it in the page's/widget's global configuration object. For example:

<script type="text/javascript" src="http://cdn.gigya.com/js/gigya.js?apiKey=INSERT-YOUR-APIKEY-HERE">
{
    cid: "Home Page"
}
</script>

 

The cid may also be defined per transaction (API method call), by defining it in the method's specific params object.

var share_params =
{
    ...
    ,cid: "Share from Home Page"
};  

gigya.socialize.showShareUI(share_params);

 

If the cid parameter appears both in the global configuration object and in the method's params object, then the value set in the params object overrides the value set in the configuration object. This can be useful for defining a global default in the global configuration object, and overriding the default in some methods, by setting a different value in the method's params object.

 

3rd-Party Analytics Integration

Gigya has integrated with 3rd-party analytics platforms such as Google AnalyticsAdobe Analytics (formerly Omniture SiteCatalyst or Genesis)WebtrendsKissMetrics and others allowing you to easily include additional data from Gigya's social events as you track your website's traffic. This lets you analyze the usage of Social Login and other social activities, such as sharing and commenting on your site, and evaluate how these social interactions impact the Key Performance Indicators (KPIs) you are already tracking (for example, are visitors who used social login more likely to make a purchase than those who did not use social login?). For example, Gigya's integration with 3rd party analytics can give you fine-grained reports down to the level of an individual URL (i.e. a specific content item or product), so you can conveniently compare historical views of top shared content across any time frame.

Gigya currently offers Plug & Play integration with Google Analytics, and Adobe Analytics. (Google Universal Analytics is not currently supported). Gigya also offers simple generic code integration for other 3rd-party analytics platforms. For more details, please refer to Tracking Social Events which provides comprehensive code examples.

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