Table of contents
- 1. Overview
- 2. Types of Reports
- 2.1. User Identities
- 2.1.1. New Registered Users
- 2.1.2. New Users by Provider
- 2.1.3. Daily Logins
- 2.1.4. Logged-in Users by Provider
- 2.1.5. New Social Networks Connections
- 2.1.6. Demographics
- 2.1.7. Key Influencers (iRank)
- 2.1.8. Identity Query Tool
- 2.2. Syndication
- 2.2.1. Shares
- 2.2.2. Shares by Provider
- 2.2.3. Status Updates
- 2.2.4. Status Updates by Provider
- 2.2.5. Most Shared
- 2.2.6. Referred Traffic
- 2.2.7. Referred Traffic by Provider
- 2.2.8. URL Distribution
- 2.2.9. URL Shortening
- 2.3. Community
- 2.3.1. Activity Feed
- 2.3.2. Chat
- 2.3.3. Comments
- 2.3.4. Top Rated URLs
- 2.3.5. Reactions
- 2.3.6. Shares by Plugin
- 2.3.7. Referred Traffic by Plugin
- 2.4. Game Mechanics
- 2.4.1. Top Users
- 2.4.2. Daily Activity
- 2.4.3. Daily Users by Challenge
- 2.4.4. Users by Challenge
- 2.4.5. Users by Level
- 2.1. User Identities
- 3. Other
- 3.1.1. Usage
- 4. Filtering Reports by Context
Overview
Gigya’s cross-platform analytics deliver interaction and traffic data, including details by platform and sharing type. Gigya’s graphic reports are available on Gigya's website under the Reports tab (please make sure you are logged in).
Under the Reports tab you can also access an Identity Query Tool, which is an intuitive and dynamic tool for searching and retrieving users' profile data, enabling people without DB knowledge to create a search query using simple drop-down menus.
In addition to the graphic reports, Gigya provides REST API methods for retrieving reports data in CSV format. Please refer to the Reports API reference for more information.
If you are using a 3rd-party analytics tool in your site such as Google Analytics, Omniture SiteCatalyst, or other, please refer to the Analytics Integration guide to learn how to easily add Gigya's social data to the the 3rd-party reports.
The following is a screenshot of Gigya's graphic reports page:
Most of the reports can be filtered according to Sites, Range, Start and End Dates, and Context ID. The Range refers to the time range for which you want the reports, and is selected from a set number of options. The Context ID refers to the site/application context, which is explained in the Filtering Reports by Context section.
Types of Reports
The reports are divided into categories:
- User Identities - includes new registered users, new users by provider, daily logins, logged-in users by provider, new social networks connections, demographics, user interests, key influencers (iRank), and an Identity Query Tool.
- Syndication - includes shares, shares by provider, status updates, status updates by provider, most shared, referred traffic, and referred traffic by provider.
- Community - includes activity feed, chat, comments, top rated URLs, reactions, shares by plugin, and referred traffic by plugin.
- Game Mechanics - includes top users, daily activity, new daily users by challenge, users by challenge, and new daily users by level.
- Other - usage (pageviews).
The following sections explain each report type separately.
User Identities
New Registered Users
This report returns the number of new registered users per day. This includes either site registration or registration through Gigya's Social Login.
Logging in is achieved by activating one of the following methods: socialize.login, socialize.showLoginUI, socialize.addConnection, socialize.showConnectUI, and reports.getAccountsStats. You can also use plugins to initiate site login. Please refer to the Social Login guide to learn about logging in via the Gigya service.
New Users by Provider
Displays the distribution of new registered users by the provider through which they registered during the selected period. The provider is either the site or the social registration provider for users who registered through Gigya's Social Login.
Daily Logins
Displays the number of users who logged in per day. These users are either new or returning users, and logged in either through the site login or through Gigya's Social Login.
Logged-in Users by Provider
Displays the distribution of logged-in users by the provider through which they logged in during the selected period. The provider is either the site or the social login provider for users who logged in through Gigya's Social Login.
New Social Networks Connections
Displays the number of new social network connections per day.
Demographics
The Demographics Report includes several graphs that show distribution by age and gender:
- New users by age – The number of new users per day according to age group.
- New users by gender - The number of new users per day according to gender (male/female).
- Sharing – The number of shared items per day according to gender and age group.
- Users by Location - The number of logged-in users according to geographic location.
Key Influencers (iRank)
The Influencers Report presents the top influencers for this site. You may select how many top users to display (options are: 10, 100, 1000, 10000) and for which site:
The influencers are displayed with the top influencer on top, arranged in a table with the following columns:
- Photo - the user's social network photo
- Name - the user's name
- Email - the user's email, if provided
- iRank - influencer rank. The iRank is a number between 1-99, which denotes the percentile location of the user in comparison to all other site users as a site influencer. For example, if a user's iRank equals 80, this means that 80% of the site users influence less than this user, or in other words, this user is in the top 20% of site influencers.
The iRank is calculated based on the amount of exposure this user gives to the site. The calculation is done for the past several months, where recent activities receive higher ranks. The iRank is per site (per API-Key), the same user may have different ranks for different domains.The iRank calculation uses the following parameters:- The number of friends this user has in all the networks to which he is connected through this site.
- The number of times this user shared something in this site (per month).
- The number of click backs that were made as a result of this user's shares.
You can click on the Excel icon to export the list to an Excel file in a CSV format. In addition to the Influencers table, the CSV file displays each user's unique User ID.
Identity Query Tool
Gigya's site provides an intuitive and dynamic Identity Query Tool for searching and retrieving users' profile data. The documention can be found here.
Syndication
Shares
Displays The number of items shared per day. This refers to any operation that makes site material available to multiple other sites, such as shares, sent messages, bookmarking, sharing reactions, commenting and chatting.
Sharing to social networks may be done through the usage of any of the following API methods: socialize.publishUserAction, socialize.sendNotification, socialize.postBookmark, or through the usage of any of the following plugins: Share plugin, Reactions plugin (when sharing a reaction), Chat plugin (when sharing a chat), Comments plugin (when sharing a comment).
Shares by Provider
Displays the distribution of the shared items by the provider through which they were shared. This refers to any operation that makes site material available to multiple other sites, such as shares, sent messages, bookmarking, sharing reactions, commenting and chatting.
Status Updates
Presents the number of status updates posted to social networks during the selected period, using the socialize.setStatus API method.
Status Updates by Provider
Presents the distribution of status updates by the provider through which the updates were posted.
Most Shared
Presents the content (URLs) most shared on the site in the recent defined time period (up to 7 days).
Referred Traffic
Presents the number of site visits per day that are a result of linkbacks. This refers to any traffic that comes to your site via a link that was distributed to a social network or an email. Links can be distributed through shares, status updates, emails, sharing reactions, commenting and chatting.
Referred Traffic by Provider
Presents the distribution of site visits that are a result of linkbacks by the provider that referred the traffic. The provider can be either a social network or an email provider.
The Referred Traffic report will be available to you only if one of the following conditions (or both) are fulfilled:
- If Gigya's URL shortening service is active.
- If the referred pages on your site include the Gigya JS script (socialize.js)
In these cases, Gigya tracks all the traffic arriving at your site from the distributed URLs.
URL Distribution
URLs may be distributed through the following methods:
- Setting status - using the socialize.setStatus API method.
- Publishing newsfeeds - using socialize.publishUserAction or socialize.showShareUI (to learn more, please read the Share Plugin guide).
- Other plugins that may publish newsfeeds: The Reactions Plugin, Comments Plugin, Chat Plugin.
- Sending notifications - using socialize.sendNotification.
- Sending emails - using socialize.publishUserAction or socialize.showShareUI (to learn more, please read the Share Plugin guide).
Each of the above methods may distribute URLs. The URL may be supplied by your site or by a user (for example, as part of the user message in the Share plugin).
URL Shortening
If Gigya's URL shortening service is active, each of the distributed URL will be shortened to a URL with the soc.li domain.
For example, a tweet with a http://soc.li/2fKYHzY link back, distributed using the Share plugin:
Gigya's URL shortening service is active by default, however you can control its activation, using the shortURLs parameter, which is available in the global configuration object and in each of the methods mentioned above.
Community
This section provides partners using the social engagement plugins with reports that show usage and clickthrough rate. You may select the Sites, Range, Start and End Dates, and Context ID.
Activity Feed
Gigya tracks and counts the number of daily clicks on links inside the Activity feed during the selected period and displays the results in a graph:
Chat
Gigya tracks and counts the number of daily posted chat messages during the selected period and displays the results in a graph:
Comments
Gigya tracks and counts the number of daily posted comments during the selected period and displays the results in a graph:
Top Rated URLs
Presents the URLs that received the highest ratings, via Gigya's Rating & Reviews plugin or comments.postComment API. The report shows only URLs that the rating stream associated with it was created within the last predefined number of days (defined in the "Range" dropdown).
Reactions
Gigya tracks and counts the number of clicks on reactions buttons per day during the selected period, how many reactiond have been shared to social networks per day during the selected period, and the distribution of clicks on reaction buttons by button ID. These results are displayed in three corresponding graphs:
Shares by Plugin
Gigya tracks the distribution of shares by plugin during the selected period and displays the results in a graph:
Referred Traffic by Plugin
Gigya tracks the distribution of referred traffic by plugin during the selected period and displays the results in a graph:
Game Mechanics
This section provides partners using the Game Mechanics platform with reports that show usage users activity. For most reports you can select the Sites, Range, Start and End Dates, Context ID, and Challenge ID.
Top Users
Gigya tracks and counts the actions performed on the site and displays the highest ranking users in the specified achievement. This is calculated based on the actions the users performed on the site.
Daily Activity
Gigya tracks and counts the actions performed on the site, and displays in a graph the number of times each of the actions was performed per day on your site for the specified challenge:
Daily Users by Challenge
Gigya tracks and counts each new user participating in any of the challenges, and then displays in a graph the number of new users who start participating in each of the challenges a day:
Users by Challenge
Gigya tracks and counts how many users are participating in each of the challenges, and then displays this in a graph:
Users by Level
Gigya tracks and counts how many users advance to the next level in each of the challenges, and then displays how many new level users there are per each level in a graph:
Other
Usage
The Usage Report presents the number of page views as counted by Gigya per site. You may select the month for which you wish to view the usage.
Filtering Reports by Context
The "Context ID" combo box lets you filter the report data by site/application context:
Defining Context ID (cid)
You can define a context ID for different pages or widgets in your site/application, by using the cid parameter.
The cid parameter is a string of maximum 100 characters length. This string is associated with each transaction to which the parameter is passed.
The cid may be defined per page/widget, by defining it in the page's/widget's global configuration object. For example:
<script type="text/javascript" src="http://cdn.gigya.com/js/socialize.js?apiKey=INSERT-YOUR-APIKEY-HERE">
{
cid: "Home Page"
}
</script>
The cid may also be defined per transaction (API method call), by defining it in the method's specific params object.
var share_params =
{
...
,cid: "Share from Home Page"
};
gigya.socialize.showShareUI(share_params);
Note: If the cid parameter appears both in the global configuration object and in the method's params object, then the value set in the params object overrides the value set in the configuration object. This can be useful for defining a global default in the global configuration object, and overriding the default in some methods, by setting a different value in the method's params object.
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